| |
| |
|
PPC & Advertising Information |
|
|
|
Pay Per Click: Whats It All About?
No doubt you've heard the phrase "pay per click" before. This refers to any type of advertising where you only pay per click-through. Traditional Web advertising, such as banner ads, charged advertisers based how many people SAW your ad. But with pay-per-click deals, you only pay for how many people actually CLICK on your ad (to get to your offer page or Web site). This is great because essentially you only pay for RESULTS. THE PAY-PER-CLICK SEARCH PHENOMENON One of the most popular places pay-per-click has become a phenomenon is within search engines and Web directories. For example, let's use one of my own listings. Go to http://www.yahoo.com/ right now and search for "ezine publishing." On the search results page, you'll see at the VERY top a section called "Sponsor Listings." Guess who is listed up here? Yours truly! In fact, at the time I wrote this article, my book site - http://www.ezinequeen.com/tutorial/index.htm - is listed at number one. Underneath the sponsor listings is the section called "Web Matches," which shows the regular search engine listings that are submitted and indexed the traditional way. If you do searches for "ezine publishing" on Lycos, AltaVista, and CNET, you'll also see me in the top "Sponsor Listings." How did I achieve this? Did I pay some search-engine-optimization guru thousands of dollars to tweak my Web site in the favor of all these search engines' algorithms? No way! I'm on a small business budget, just like you. I achieved these listings myself, and you can too. In fact, it's ridiculously easy. I simply opened an account with Overture and bid on the phrase "ezine publishing." Overture (http://www.overture.com) provides the "sponsor" listings at all of these sites. Now, don't let the word "bid" scare you - it's actually a simple process. Once you have an Overture account, you can go in and see exactly who is bidding on the keywords you want, how much they are bidding, and how many clicks these keywords get each week. Then you can choose an appropriate amount to bid and estimate your budget. Some popular keywords go for several dollars, while others go for as little as 5 cents. AIM TO LAND ONE OF THE TOP THREE SPOTS Your goal should be to land one of the *top three* spots for your keywords at Overture, because most of the affiliate sites (such as Yahoo) ONLY show Overture's top three listings at the top of the page in that "sponsor" section, which people see FIRST. If you're number four or five in Overture, you may show up at the bottom of the search page, if at all. Right now Overture has contracts with Yahoo, MSN, Netscape, Lycos, AltaVista, CNET, and more search sites, and they claim their listings reach more than *80 percent* of all U.S. Internet users! EASY TO SET UP, QUICK RESULTS I'm the first to admit that while I'm "The E-zine Queen," I'm NOT a technical person. I do none of my own Web design, programming, or computer maintenance, and I'm apt to throw money at anyone who can help me avoid technical tasks! But I found Overture easy to figure out. It only takes them a few days to approve and post your listings. This means if you sign up today, your site can be listed for the keywords you choose by next week. And that means more TARGETED TRAFFIC to your site by next week! THERE ARE OTHERS TOO There are a few other popular pay-per-click services out there. Google AdWords Select (https://adwords.google.com/select) is one of them. Their service works very similarly to Overture, although your listings appear a bit differently - in little boxes alongside of the regular search listings. And your position is determined not only by your bid, but by your ad's popularity (number of clicks). The only drawback I found with Google's service is that they absolutely will not accept any listing for a site that features a pop-up window. Even if the pop-up features content that is completely related to the site, such as for a newsletter. I hemmed and hawed to their editorial staff ... and got nowhere. GIVE THEM A TRY! So be sure to give pay-per-clicks a try. You only pay when someone clicks on your ad, so why not see what type of results you get? It's important to remember that pay-per-clicks are just one tactic in your bag of online marketing tricks. Don't rely on them for all of your Web site traffic. You should still put effort into achieving regular search engine listings and gaining online exposure in other ways. As your mother likely told you, don't put all your eggs in one basket! ; ) (c) 2000-2003 Alexandria K. Brown. ABOUT THE AUTHOR Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Tips for Maximizing AdSense Revenue Google's AdSense program is probably the best affiliate program on the internet today. With it's content scanning algorithm to adjust advertising and the fact it takes in to account the users location as best as it can, it has proven to be one of the highest converting click through programs to date. PPC Advertising Explained Advertising on the Internet has always been a bit of a minefield for people being new to online advertising. Banner advertising, text link advertising, CPM, CPA, PPC, email advertising, SPAM - finding the way through this minefield can be very confusing and expensive if the advertiser does not what he is doing. How Do You Make Money From Google Adwords? Can you really make money from this?Late 2003, I think was the first time an ebook poppedup that claimed that one could make money from GoogleAdwords.The main method that was revealed involved combining Google Adwords and the Clickbank affiliate program, tomake money, online, everyday almost on autopilot. 10 Inside Secrets to Google Adwords - Part 1 Let's face it.. 3 Strategies to Profit When Click Prices Increase (Part 1 of 3 Series) Although the degree of increase varies among industry resources, a recent survey conducted by the Search Engine Marketing Professional Organization (SEMPO) indicated an average 26% increase in bid prices in 2004.Statistics aside, all indications show an upward trend in keyword bid prices which means fewer results in 2005 from the same dollar spent on pay-per-click marketing in 2004. Local Business Advertising & Google Adwords "I don't need the Internettoadvertise - I'm a local business!"Okay.. A Fundamental Overview Of Pay Per Click Search Engines Forbes magazine has reported that pay per click ad sales are expected to increase to at least $8 billion by 2008.The three fundamental core elements that form the basis of a successful pay per click ad program are constant monitoring, analysis, and refinement. Want Higher Adsense Earnings? Then Optimize Site Navigation Webmasters know that Adsense generates a sizeable source of additional advertising income. That's why they're using it to go after the "high paying keywords. Google AdWords: Like Playing The Lottery A "dollar and a dream," is all you need said the television commercial. The lure of the Lottery is a seductive one: plunk down a dollar and you might become a millionaire for life. Internet Advertising Options Your online business will likely require more advertising than a contemporary business downtown, yet some new to the world of online business do not spend the time and money to advertise their business appropriately and are, in turn, losing money. Your online business is crammed into the world wide web along with thousands of others selling the same product or service as yourself. How to Increase Your Adsense Revenue If you're a webmaster, you've probably heard about Google's Adsense. Perhaps you're even earning from it already. Increase SEO Sales by Teaching Clients about SEO Truths In private consultations with some Search Engine Optimizers I am always amazed at how many people feel it's necessary to hype things up in order to sell their search engine placement services.Selling hype or setting unrealistic expectations is one of the LEAST intelligent things you can do to build long term client relationships. AdWords Work: They Really Do! In 2003 I was accepted by Google into their AdSense program. Without a doubt, it has been a profitable relationship for both parties as they continuously serve up high paying content related ads and we share in the spoils. How to Skyrocket Your Paid Search Profits Faced with a mediocre or worse performing paid search campaign and the pressure to allocate resources elsewhere, many businesses choose to drop their paid search or scale back their budgets - leaving ripe buyers waiting to be harvested by their competitors.If you face paid search challenges, before you decide to drop or scale it back, try these proven strategies to skyrocket your profits. Advertising Click Fraud Rampant Online? "Pay-per-click," by far the most popular form of online advertising, recently came under fire as charges of rampant "click fraud" gather steam on the Web.Google and Yahoo! earn the majority of their money through sales of advertising to tens-of-thousands of online merchants, companies, and professional. Pay Per Click and Search Engine Optimization - A Perfect Marriage Pay per click or search engine optimization, which one should you use? Many view PPC marketing as a colossal waste of money while others disdain search engine optimization. In reality, the two marketing strategies form a perfect marriage. Adsense Tricks to Explode Your Profits Lots of people say to make your ads blend in. However, some people are having a lot of success by making their links stand out. Plan Your Way to Pay-Per-Click Campaign Success! Have you heard the saying, "planning is everything?" Perhaps there is some truth in that saying so let's discover how to successfully plan your pay-per-click campaign.Let's keep this simple and create a list of required tasks to successfully plan your pay-per-click campaign. Pay-Per-Click Search Engines - The Basics Search engine optimization can take a long time to show results. The Google sandbox alone can delay optimization results by 6 to 8 months. Protect Your ClickBank Products from Online Theft One of the biggest problems faced by ClickBank merchants is the risk of content theft - people downloading their digital products without paying for them.To gain illicit access to downloadable product files, determined content thieves exploit a range of security weaknesses, each of which can be eliminated if the correct protective measures are applied.
|
| home | site map ZLX.com home |
| © 2006 |
