| |
| |
|
Management Information |
|
|
|
Communicate To The Four Main Personality Types
You probably know this already, but there are generally held to be four main personality types, which I call: Extrovert, Amiable, Analytical and Pragmatic . Let's take a moment to consider each of them in the workplace. Extrovert: someone who probably has a messy desk; who leaves projects 75% completed then gets distracted by new, 'more exciting' projects; someone who communicates their ideas with enthusiasm and charm; makes instant decisions; hates 'paperwork' and the 'dull routines' of life, such as filling in order forms, checking bank statements, etc.; is usually 'fashionably late' to meetings, events and parties (and they love entertaining clients!); always has interesting screen savers. Amiable: someone who is the 'peacemaker' in the office; is always striving for a 'win-win' in everything in life; someone who probably isn't terribly ambitious and striving, but is very happy to support and encourage others who are; someone who cannot say "No" very easily and so are probably on every committee going (whether they actually want to be or not); is more likely to make a decision on the spot if only to stop you 'hassling' them, otherwise will take weeks to make a decision (if at all, as they prefer others to make the decision for them); like to know what others are doing (in case they themselves are doing something inappropriate or foolish). Analytical: 'GadgetMan' - has multiple PDAs in case one fails; has several computers for the same reason; adores punctuality; when they tell you they recently bought something they won't round the number up but will tell you to the exact dollar and cent how much they paid; loves playing with spreadsheets, charts and projections; will never make a decision on the spot; will buy a car based on fuel economy, servicing costs, resell value, depreciation and other factors, never 'because it's a lovely shade of blue'. Pragmatic: a 'take charge' person; their view is the way things will probably get done; they listen to others' points of view out of courtesy or intellectual curiousity, but will still do things 'my way' ; doesn't take business rejection personally; not interested in how 'exciting' a project might be, only interested in how much money it will cost/make and how soon it can be implemented/built; very often the Pragmatic likes the colour ' Red '; doesn't have any photos of family or friends on their desk (too unprofessional); has a neat, organised desk. Now, sales trainers have for years been pushing the line that we 'buy with emotion, and justify that purchase with logic'. But having seen a few Analyticals in my years I don't actually believe that to be the case. An accountant friend of mine in England never purchased anything because of emotion - he always poured over spec sheets from various manufacturers, weighed up the costs involved, considered his options. And because he was also part-Amiable he then let his wife make the final decision, based on his input. Which raises an important point. No one is ever a 'pure' type. We are all a mix of the four personality types to some degree or other. Yet we also have a strong preference for one particular type. I'm an Extrovert with a leaning towards the Analytical. I couldn't begin to count the number of my own marketing projects that I have half-completed here in my office; each one almost ready to roll but just in line behind the latest 'more exciting' idea I've just had. Yet I also love getting deep into Dreamweaver and working out how to tweak my website pages for greater speed, better search engine optimisation, tidy up loose bits of code, and so on. But that's beside the point... The real purpose of this page is to let you know that your business communications - whether they are email, web page, pdf brochure or even initial word of mouth introduction - need to appeals to the different needs of the four personality types. How do you do that? By making sure that your communication has a reasonably equal amount of the following: * Facts and figures to appeal to the Analytical and Pragmatic * Enthusiasm and excitement to appeal to the Extrovert * Testimonials to appeal to the Amiable Get that right and you have a greater chance of getting your message across. When you match consumer psychology with effective communicationstyles you get a powerful combination. Lee Hopkins can show youhow to communicate better for better business results. AtHopkins-Business-Communication-Training.com you can find thesecrets to communication success.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Teamwork Training: Learning to Build a Successful Team Teamwork is a process that can be experienced outdoors and well as in the workplace. A lesson learned in one environment can be applied equally well in another. Safety Policy Sample Outline Writing a safety manual is a tough job and most larger corporations outsource such jobs or they have someone on staff with the proper credentials in risk management. Imagine writing the safety manuals for NASA? I had the opportunity to be in the unique position of being able to imagine just such a thing when writing our company safety manuals. What is Knowledge Management Anyway? When you think of all the things companies have, you do not always consider the knowledge they have. For instance, a company is only as good as its employees, its resources, and its knowledge. Miracle Max On Market Breakthroughs Successful enterprise building requires seven elements. These are:1. Reflections in the Glass Ceiling The recent news about one of America's most powerful woman ceo's being removed from office has raised the discussion about gender bias, again. It disappoints me that in 2005, I still hear women clients talking about "the old boys' network". A Fast and Simple Way to Update Your Business You open your computer, the flashing button says, "We have a new update for your software program. Do you wish to update now or later?" You choose the Update Now button and immediately your computer begins to download a new version of the software program. Contract Management Software: the Solution to the Problem of Coordination Charles Petrie, from Stanford, released a short article entitled "The Problem of Coordination," which highlights 4 categories in which businesses find it difficult to connect:InteroperabilityAgent CommunicationSemantic UnificationCoordinationThough this article refers to a specific type of business, its principles are just as applicable to any business, especially when collaborating on a contract. Contract collaboration and management is difficult in any business, and the negotiations can go on for weeks, months, or even years. Structure Your Payment Offers to Sell More Products The way you structure your payment offers can increase your sales. I'm not talking about the way people pay like credit cards, digital payments, checks, and cash options. Organizational Structure, Creativity, Innovation Organizational structure can inhibit or foster creativity and innovation. The problem with organizational structure though, is that it is resultant of many factors, including history, organic growth, strategy, operational design, product diversity, logistics, marketing, client base, supplier base and so forth. Top Ten Tips for Outstanding Customer Service Remember the 80:20 rule? You may not get everything perfectly right, but getting most right will be much, much better than the majority of your competition. These Top Ten Tips for Customer Service will get you well on the way. Spirits in the Corporate Boardroom.......Oh, sure...... There is a growing movement in the spiritual and holistic fields to bring a more metaphysical and human potential approach to the business community. Holism has been intergrating into both the health and mental health professions for many years now. Delegation for Business Leaders - How Letting Go Works A leader's role is to focus on those areas of operation where he or she can deliver the greatest value and this requires huge shifts in perspective of the role. Leaders differ from managers in terms of accountability. Turning a Negative Employee Into a Positive Asset Several years ago, I took over the supervision of a section in a Public Agency. I was a newbie in management, enthusiastic, and excited about the opportunity that lay before me. Project Management - Its Just A Button I once worked with a developer who showed up at every product demo and constantly suggested improvements for the product. Don't get me wrong. Building A Stellar Business One Employee At A Time Top businesses that continually lead their industry clearly understand a simple fact:People are their most vital assets.Every employee plays a key role in the company. Increasing Employee Retention Through Employee Engagement You've seen it happen many times. An organization that provides top wages and benefits loses a great employee to a competitor for no apparent reason. How To Conduct Effective Meetings Before you call your next meeting, the FIRST step is to decide if it is really essential. To determine that, ask yourself the following:· Is this meeting essential?· Can we do without it?· Can we accomplish the task without a meeting?· Can it wait another week?· Can we get things done with few meetings?Then, if you have decided a meeting is the best way to accomplish your objective, the following tips can help you conduct more effective meetings:1. What is the Most Difficult Part of an Improvement Program? Answer: Starting one.Most of us realize that there is probably a better way to perform certain functions or tasks, but improvement programs seem to take second seat to getting the product out the door. Innovation Management - how will we make the go or kill decisions? Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Competion or Cooperation? It has been said, there is no better way to hone your skills and improve your performance, than competition. Competing with others, or even with your self, fosters continued improvement, striving for even higher goals, and an ongoing sense of achievement.
|
| home | site map | ZLX.com Index Page |
| © 2010 |
