Copywriting Information

Copywriting Information

11 Things You MUST Know Before Hiring a Copywriter!


If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.

Kick-Start Your Juices


Listen, consider this scenario.You have a deadline to honour.

Can Honest Copywriting Succeed?


I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.

3 Reasons why Content is Still King


Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract.

Fill Your Readers with Confidence


Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important.

The Write Way To Grow Your Business


Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing.

Step One for Copywriters: Understand WHAT to Say


Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of the page.

Welcome Informed Criticism of Your Work


When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees.

Dont Be Satisfied With Your First Draft


Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage.

Four Things Every Web Site Headline Must Do


As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer.

3 Ways to Increase Conversion Rates


In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers.

How to Write Profitable Ads


Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely dependent on good advertising.

10 Keys to Copy That Sells!


Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ..

Help, Help, Help, Sell


Here's a fundamental difference between copywriting offline and copywriting for the web..

Writing Online In Two Syllables or Less


About once a month I fly off somewhere to give a one-day workshop on writing for the web. For part of the day, I invite the group to take part in a series of short tasks.

More Articles from Copywriting Information:
2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19


MORE RESOURCES:

KOMO News

German court rules against YouTube over copyright
The Associated Press
The court statement only said the plaintiff has claimed to be the copyright holder for several of Sarah Brightman's performances. Google said in a statement ...
YouTube ads ease copyright fearsBizjournals.com (blog)
German Court Limits YouTube's Use of Copyrighted Online Video MaterialBloomberg
YouTube Winning Over Content OwnersMediapost.com (blog)
Barron's (blog) -Globe and Mail -Earthtimes
all 191 news articles »


Plain Dealer (blog)

Artist Wins Copyright Fight Over Ravens Logo
Courthouse News Service
(CN) - An amateur artist who created the original Flying B logo for the Baltimore Ravens won his copyright battle with the team after the 4th Circuit ruled ...
Ravens Logo a No Go?NBC Washington
Court Rules Against Ravens in Original Logo LawsuitWHSV
BOUCHAT v. BALTIMORE RAVENS LIMITED PARTNERSHIPLeagle.com
The Associated Press
all 229 news articles »


Vegas, Baby! Ruling a Possible Boon to 'Copyright-Troll' Suits
Wall Street Journal (blog)
In recent weeks, there's been a lot of talk about this outfit called Righthaven, a sort of online copyright enforcer for the Las Vegas ...

and more »


Washington Post

Pittsburgh QB Roethlisberger could pick up a couple games
Washington Post
Host Pittsburgh won, 19-3. l RAVENS: A federal appeals court has ruled against the team and the National Football League in a copyright dispute over the ...

and more »


Mark Waid Explains: Culture Is More Important Than Copyright & It's Time To ...
Techdirt
We recently wrote about comic book writer Mark Waid's supposedly controversial keynote speech at the Harvey Awards, where he talked about copyright, ...

and more »


CNET (blog)

Here come 'Hurt Locker' file-sharing subpoenas
CNET (blog)
DGW offers to do it for them by filing copyright complaints on their behalf and in exchange takes a cut of whatever fees the suits generate. ...
Hurt Locker Subpoenas Arrive With New Language... And Higher DemandsTechdirt

all 6 news articles »


Ars Technica

AP: Yeah, we'd better cite pajama-wearing bloggers, too
Ars Technica
Over the course of 2009, it became clear that the "misappropriation" that so bothered the AP wasn't just rank copyright infringement; it also included ...

and more »


Righthaven's Brand of Copyright Trolling
EFF (blog)
What these lawyers have in common is that they seek to take advantage of copyright's draconian damages in order to bully Internet users into forking over ...
Protecting Newspaper Content II: Thieves are thievesLas Vegas Review-Journal (blog)

all 3 news articles »


International Business Times AU

Sony takes Jailbreak fight to courts
gamezine.co.uk
Zoomba has been accused of copyright infringement, violations of the Digital Millennium Copyright Act and trademark infringement. ...
Sony strikes back at PS3 Jailbreak retailersComputerandvideogames.com
Sony Files Lawsuit Against PS JailbreakNowGamer
Sony America Taking Modchip Seller To CourtKotaku.com (blog)

all 72 news articles »


Mini-mes
Washington Post (blog)
You're right that in cases like Disney the copyright has been taken to absurd lengths (timewise). Still, my heart lies with the little guy: the independent ...


Google News

home | site map | ZLX.com Index Page
© 2010